This Privacy Policy sets out how we, Supreme Travel & Tours Pte. Ltd., and our subsidiaries and associated companies (hereafter collectively referred to as “the Companies”) collect, use, disclose, transfer and store your Personal Information (as defined below). We are committed to protecting your privacy. The Companies may share your Personal Information with each other and use it in a manner and for purposes which are consistent with this Privacy Policy and consistent with the Personal Data Protection Act 2012 of Singapore. We may combine your Personal Information with other information for the purposes of providing products and services to you, or to improve our products, services, content and advertising.
We may collect, use, disclose, transfer and store any information you enter on our website or give us through various means, including telephone calls, emails, enquiries or bookings at our sales office, SMS, fax, post, and any platforms used by the Companies from time to time (collectively the “Platforms”). The information which we collect includes information that can identify you (“Personal Data”), including, but not limited to, your name, contact numbers, postal and email addresses, contact preferences, and, if you make a reservation with us, your credit card information. We may also request you to provide us with information on your travel preferences, the loyalty, frequent flyer and/or car rental programmes which you participate in, and feedback, testimonials, photographs and videos of the trip which you booked with us (together with the Personal Data collectively referred to as the “Personal Information”). You are not required to provide the Personal Information that we have requested, and if you choose not to provide the requested Personal Information, we may be prevented from providing certain products or services to you.
When you make a reservation with us on behalf of a travel companion or another person, we will request for the Personal Information of that individual. You should obtain the consent of such other individuals prior to providing their Personal Information to us. Any request to view or change their Personal Information provided in relation to the reservation which you have made can only be made through you or your account with us.
We may request Personal Information relating to you through surveys or contests which we conduct from time to time. Participation in these surveys or contests is completely voluntary and you have a choice as to whether or not to provide the Personal Information we have requested through the survey or contest. Personal Information collected through surveys will be used for the purposes of monitoring or improving the use and satisfaction of our services. Personal Information collected through contests will be used to notify winners and award prizes.
Your telephone calls with us may be recorded or monitored for the purposes of quality control and staff training. The call recordings will be retained by us for as long as reasonably necessary and will then be deleted. Any Personal Information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.
We will use your Personal Information for the following purposes:
We use your credit card information only for the purpose of completing the travel bookings which you make with us.
We want to make it easy for you to take advantage of travel-related opportunities with us. One way we do this is by sending marketing messages to you through email, SMS, fax or post that contain information about your travel-related interests and travel-related special offers which are available with us. Please note that you can withdraw your consent for us to send marketing messages to you. Please refer to the opt-in and opt-out policy section of this Privacy Policy which sets out how you may set your preferences in relation to such marketing messages.
Cookies and Other Web Technologies
We automatically collect some information about you and your computer when you visit our website, such as your IP address, web browser software (such as Firefox, Internet Explorer or Safari), referring websites, and information about your online activities on our website, such as information viewed and purchases made. One of our goals in collecting this automatic information is to help customise your user experience.
As a member or visitor to our website, you will be assigned a permanent cookie file on your computer’s hard drive. You can always choose not to receive a cookie file by enabling your web browser to refuse cookies or prompt you before accepting a cookie. Please be advised that, by refusing to accept a cookie, you may not be able to access many travel services and planning tools offered by our website.
In addition to the above cookies, we use local shared objects, also referred to as flash cookies, on our website. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local shared objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personal identifiable information that you have provided on our website, and cannot be accessed by other websites.
Our website may also use web beacons (also known as clear gifs or pixel tags), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a web page. We use web beacons to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, and to improve website performance. We may also allow our third-party vendors to use web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our website. This helps us to measure the effectiveness of our content and other offerings.
We want you to feel confident about using our Platforms and we are committed to protecting the Personal Information we collect. We have implemented reasonable administrative, technical, and physical security procedures to help protect the Personal Information you provide to us. For example, only authorised employees are permitted to access your Personal Information and they may do so only for permitted business functions. In addition, we use encryption when transmitting sensitive Personal Information (e.g., credit card details) between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorised persons from gaining access to your Personal Information.